Company Overview
Grace Ling is a luxury fashion brand based in New York, celebrated for its unique philosophy of blending sculptural art, cutting-edge technology (3D, CGI), and timeless elegance. Our collections have been featured in Vogue, WWD, Harper’s Bazaar, and worn by international celebrities and artists.
As we expand our global e-commerce presence, we are seeking an experienced Google & Meta Ads Specialist to develop and execute high-performing paid media strategies that will accelerate online sales growth and elevate Grace Ling’s digital footprint worldwide.
Key Responsibilities
1. Campaign Management & Execution
- Set up, manage, and optimize advertising campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Ensure proper campaign structure, accurate targeting, effective budget allocation, and alignment with KPIs.
2. Digital Marketing Strategy
- Conduct market and audience research to define customer personas and map the customer journey.
- Build and execute multi-channel ad strategies, balancing upper-funnel (awareness) with lower-funnel (conversions/remarketing) to maximize impact.
3. Creative Development & A/B Testing
- Collaborate with the Creative team to produce ad copy, visuals, and video content that reflect Grace Ling’s brand identity.
- Run continuous A/B tests to optimize creatives, headlines, CTAs, and landing pages, improving CTR and conversion rates.
4. Data Tracking & Analysis
- Implement and manage tracking systems through Google Analytics (GA4), Meta Pixel, and Google Tag Manager.
- Monitor campaign performance metrics (CPC, CPM, CTR, ROAS, CAC, LTV) and deliver clear, actionable reports (weekly/monthly).
- Provide data-driven recommendations to refine and scale campaigns.
5. Performance Optimization & Budget Management
- Maximize ROAS by optimizing bidding strategies, audiences, and creatives.
- Test emerging ad formats (e.g., Performance Max, Advantage+ campaigns, Dynamic Ads) to drive scalable growth.
6. Trend Monitoring & Innovation
- Stay updated with platform changes, new tools, and policy updates from Google & Meta.
- Suggest innovative approaches to ensure Grace Ling stays ahead of digital marketing trends in the luxury fashion space.
Requirements:
Experience:
- Minimum 3–5 years of hands-on experience managing and optimizing Google & Meta Ads campaigns for e-commerce brands.
- Demonstrated success in scaling ad budgets from small to large (thousands to tens of thousands USD/month).
Technical Skills:
- Proficient in Google Ads Manager, Meta Business Suite, GA4, Google Tag Manager.
- Strong knowledge of multi-channel tracking, attribution models, and retargeting strategies.
- Solid analytical skills with proven ability to optimize towards KPIs (CTR, ROAS, CPA).
Soft Skills:
- Strategic thinker with a balance of creativity and data-driven decision making.
- Clear communicator with strong reporting and presentation abilities.
- Self-motivated, responsible, and capable of working independently in a remote, global team.
Preferred Qualifications:
- Experience working with luxury fashion or retail brands.
- Understanding of global markets (U.S., Europe, Asia).
What We Offer
International exposure: Work with a globally recognized luxury fashion brand featured in top fashion publications.
Remote flexibility: Fully remote, contract-based role with flexible working hours.
Competitive compensation: Rate based on experience and proven performance.
High impact: Directly contribute to e-commerce revenue growth and brand expansion.
Creative freedom: Opportunity to shape digital marketing strategy in a brand known for innovation.
HOW TO APPLY
Please send:
- Updated CV
- Portfolio of past advertising campaigns (with key metrics such as ROAS, CTR, CAC, etc.)
- Short cover letter highlighting your experience with Google & Meta Ads and why you want to join Grace Ling
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